Negotiation for Non-Commercials


This program is designed for:

  • All employees

At the end of this training, you will be able to:

  • Identify key aspects of the negotiation process
  • Use specific techniques to create additional value during a negotiation
  • Increase self-awareness of the messages encoded in your emotions
  • Understand the power of distinguishing a positive versus a negative “no”
  • Recognize the characteristics and consequences of various styles of interactions, whether conflictual or not
  • Build relationships based on interest and opportunity, rather than on conflict and persuasion
  • Use key communication techniques: active listening, active speaking, diagnostic questioning, and proactive feedback

The program will cover the following subjects:

  • The great gift of being able to say an effective “no”
  • Uncover/discover your interests and needs
  • Interests versus positions
  • How to create additional values during a negotiation
  • Not just walk the talk but also feel the direction
  • The great gift of being emotionally competent in negotiating
  • Techniques to decode the messages behind our emotions
  • Effectively expressing principles
  • How to handle challenging negotiations


negotiations for non-commercials